SEO and Digital Marketing Training Program

SEO and Digital Marketing Training Program

Overview:
This program is tailored for those looking to master the strategies and techniques that drive online visibility and engagement. Participants will learn how to optimize websites for search engines and implement effective digital marketing campaigns.

Prerequisites:

• Basic understanding of online marketing concepts
• Access to a computer and an active website (optional but beneficial)

What You Will Learn:

• SEO Fundamentals: Understand how search engines work and the key components of SEO.
• Keyword Research: Learn techniques for identifying high-value keywords to target.
• On-Page & Off-Page SEO: Explore best practices for optimizing website content and building backlinks.
• Digital Marketing Channels: Gain insights into social media marketing, email campaigns, and PPC advertising.
• Analytics & Reporting: Learn how to measure and analyze campaign performance using tools like Google Analytics.

Format:

• Duration: 8 weeks (2 hours/week)
• Delivery: Live sessions and recorded content
• Support: Continuous access to instructors and peer collaboration